LATEST NEWS


 

GUESS? Inc. Introduces GUESS Eco Collection for Fall 2019

Business Wire (September 12, 2019): This fall 2019, GUESS is proud to introduce GUESS Eco: a collection for men and women made with environmentally conscious materials and manufacturing processes. The collection supports the brand’s sustainability goal to develop 25% of its denim and source 20% of its materials* according to its GUESS Eco guidelines by 2021. The GUESS Eco collection started in Europe in 2016 and is now offered globally every season.

Utilizing water-saving techniques and environmentally friendly practices, all GUESS Eco denim this season, as well as select non-denim styles, features Lenzing’s TENCEL™ Lyocell. Loved for its lightweight, cool and soft hand feel, TENCEL™ branded fibers are derived from responsibly managed forests protected from illegal forest management practices. “The evolution of the GUESS Eco denim to include TENCEL™ x REFIBRA™ brings circularity to denim by utilizing cotton scraps without compromising quality or aesthetics. With the technology in fiber developments, GUESS is on a path to reduce its environmental footprint. We are pleased to partner with GUESS as they raise consumer awareness with educational messages across digital and retail platforms.” – Tricia Carey, Director of Global Business Development, Lenzing.

For the full press release click here.

GUESS? Inc. Announces Release of Third Sustainability Report

Business Wire (September 10, 2019): GUESS is proud to release its third sustainability report written in accordance with the Global Reporting Initiative Standards for sustainability, and externally assured by KPMG. The report highlights GUESS’s progress since releasing its second report as well as the global brand’s 2021 sustainability goals. The report covers the three pillars of the GUESS sustainability plan; operating with integrity, empowering people and protecting the environment.

“In the two years since GUESS published our last sustainability report, public interest and awareness has increased dramatically on a wide range of subjects from climate change to circular fashion and from human rights to transparency, diversity and inclusion,” says Carlos Alberini, Chief Executive Officer for GUESS?, Inc. “We understand that authentic, lasting change is expected, and that we must address the urgency and importance of these environmental and social concerns today.”

For the full press release click here.

GUESS? Inc. Marks Earth Day with CanopyStyle Commitment

Canopy Planet (April 23, 2019): GUESS? marked Earth Day by fortifying its commitment to responsible sourcing of cellulosic fibers by joining the CanopyStyle initiative. The Canopy organization investigates viscose suppliers and ranks them based on their safety and sustainability practices. By joining this initiative GUESS has committed to sharing the details of its supply chain so that Canopy can investigate suppliers and jointly create demand for more sustainable fibers.

Canopy and its brands partners expect that at least 80 percent of the global viscose supply will have undergone the CanopyStyle Audits by 2020 with more than half attaining “green shirts” to meet their customers’ requirements around low risk, forest conservation and next generation solution fabric development.

For the full press release click here.

To read our full policy, click here.

GUESS? Inc. Launches Vintage Program at Fred Segal with Circular Fashion in Mind

Business Wire (April 05, 2019): For the first time in its brand history, GUESS?, Inc. is introducing the #GUESSVintage program with over 150 authenticated pieces to be sold exclusively at LA based retailer Fred Segal on Sunset Boulevard in West Hollywood. This is the newest effort from GUESS, pulling from its rich heritage while keeping circular fashion and sustainability in mind.  “With the explosion of vintage culture over the past decade, Sean and I wanted to join our community in the celebration of GUESS archival pieces that have stood the test of time,” Nicolai Marciano, Director of Brand Partnerships at GUESS?, Inc.

GUESS is committed to promoting circular fashion – the idea that clothing should last and be continuously reused and recycled.

For the full press release click here.

GUESS? Inc. Introduces GUESS Eco Collection for Spring 2019

Business Wire (March 22, 2019): This spring 2019, GUESS is proud to introduce GUESS Eco, a 12-piece capsule collection for men and women made with environmentally conscious materials and manufacturing processes.

“With our first global GUESS Eco collection and larger sustainability program, we make a promise to a better future through innovation. By offering high quality product designed with the environment in mind, we want our customer to know that GUESS understands the world’s environmental challenges and is working to evolve our practices and products. Our customers, our employees, and our families can be very confident that when they wear GUESS clothing, they can feel good knowing that we are a global brand that cares for our world for generations to come.” Carlos Alberini, CEO of GUESS?, Inc.

For the full press release click here.

GUESS Partners with I:CO to Launch Nationwide Wardrobe Recycling

Business Wire (October 23, 2018): GUESS has expanded its customer wardrobe recycling program RESOURCED to include all U.S. stores. The program initially launched in California in June 2018 and due to its success will now expand US-wide and globally by 2020.

Through our partnership with I:CO, the industry leader for global textile and footwear recycling, GUESS will help find our customer’s unwanted products’ “next best life”. In exchange for bringing in 5 or more items of clothing or shoes to any local GUESS, GUESS Factory, G by GUESS, or Marciano store in the U.S., customers will receive 15% off a full-priced purchase in-store or online.

To learn more, watch our YouTube Video.

For the full press release click here.

GUESS Partners with I:CO to Launch Wardrobe Recycling Program

Business Wire (June 18, 2018):  GUESS is proud to partner with I:CO®, short for I:Collect, a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear, to launch a wardrobe recycling program. The program, RESOURCED, launches in California on June 18, 2018, expanding to all North America by the end of 2018 and globally by 2020.

GUESS has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted clothing and shoes can be reprocessed and used over and over again in a continuous closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items get a new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibers for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.

For more information, visit shop.guess.com.en/Resourced

View the full press release here.

GUESS Joins BCI: Better Cotton Initiative in First Quarter 2018

Business Wire (April 18, 2018):  GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim, is proud to partner with The Better Cotton Initiative (BCI), an organization that works with cotton farmers, helping them to use water efficiently and care for the environment, as well as promote higher standards of work, during cotton production.

“It is important that we take the proper steps to source more sustainable cotton in the GUESS supply chain, which is why we have joined The Better Cotton Initiative. GUESS is excited to join BCI and the overall industry movement to improve the standards for global cotton production, and have that reflected in the cotton we source at GUESS,” said Victor Herrero, Chief Executive Officer of GUESS?, Inc.

For the full press release, click here.

GUESS Installs Clean Water Tower for Puerto Rico Community

April 6, 2018 – In partnership with Planet Water FoundationGUESS funded an AquaTower system to provide clean water to 250 students at a primary school in Juncos, Puerto Rico.  The AquaTower now provides the students, staff, their families and community with a reliable, high-quality water source, which has the capacity to clean and store enough water for 1,000 people per day.

To learn more, visit the GUESS Journal.

GUESS Joins Retailers Committing to Fabrics that Protect Forests, Locals

Reuters (February 27, 2018):  Fashion retailer Guess?, Inc. is adopting a policy to trace the sources of its wood-based fabrics, joining an array of fashion companies aiming to rid their supply chains of products from endangered forests, the company and activists said.

The new Guess policy seeks to trace the origins of its viscose, rayon and modal fibers in a bid to battle deforestation and protect the rights of people living in at-risk forests, Chief Executive Victor Herrero said in a statement.

To read the full article, click here.

The Guess Responsible Sourcing Policy on Cellulosic Fabrics is available online here.

 

GUESS Announces Release of Second Sustainability Report

PR Newswire (September 21, 2017):  GUESS, a global lifestyle fashion brand, is proud to release its second sustainability report.  The report highlights GUESS’s development towards a higher standard for social and environmental performance.

To read the full press release, click here.

Guess Launches Fall 2016 Denim Recycling Program

See article here

Guess-Sponsored FIDM Class on Sustainability & Fashion

As part of our  continued commitment to education and our local community,  GUESS has partnered with the Los Angeles Fashion Institute of Design Merchandising (FIDM) to offer a class on sustainability and fashion. The class covers the lifecycle of a garment from textile sourcing and tracing, green garment design and manufacturing to post-consumer care, and is open to select FIDM students and GUESS employees at no cost. This is a pilot project happening in Summer 2016.

Guess Announces New Policy on Use of Angora Fiber

See article here

GUESS Partners with I:CO to Launch Wardrobe Recycling Program

Business Wire (June 18, 2018):  GUESS is proud to partner with I:CO®, short for I:Collect, a global solutions provider and innovator for the collection, certified sorting, reuse and recycling of used apparel and footwear, to launch a wardrobe recycling program. The program, RESOURCED, launches in California on June 18, 2018, expanding to all North America by the end of 2018 and globally by 2020.

GUESS has partnered with I:CO to reduce textile waste and help create a circular fashion system where unwanted clothing and shoes can be reprocessed and used over and over again in a continuous closed loop production cycle. Through I:CO’s innovative retail take-back system and worldwide infrastructure, wearable items get a new life as secondhand goods. Unwearable items are resourced into new products like cleaning cloths or recycled into fibers for products such as insulation and new textiles. Reusing and recycling saves resources and allows valuable raw materials to be reprocessed, ultimately helping to protect our environment.

For more information, visit shop.guess.com.en/Resourced

View the full press release here.

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